Our Approach

Five years in the making, byfrow is a meticulously curated, high-performance product line created to enhance the everyday. Minimalist yet impactful, the collection features multitasking cosmetics that care for the skin while delivering pigment, polish and a fresh, effortless finish. Each product is a reflection of Victoria’s own non-negotiables – intuitive staples designed to start (and finish) your day beautifully. Streamlined, easy to use and made for real life, they empower you to achieve a relaxed-girl look in seconds, whether at home or on the go.

We use a combination of carefully selected natural and lab-created ingredients that are safe, effective, Vegan and Cruelty Free.

We take accountability for being part of an industry that has a huge impact on the environment and are committed to making choices in our ingredients, packaging, materials and shipping that better serve our environment and communities.

We are navigating this journey with honesty and transparency, building a valued community, where loyalty is rewarded, and feedback is welcomed. We thank you for joining us and we are honoured to share this with you.

A note from our founder

“Launching my own brand has been my goal since I entered the industry in 2012. But it had to be more than just a brand. In 2020, I set out to create a product I’d been searching for – a notoriously difficult one to perfect (and one we are still working on) – and that journey sparked something bigger. One idea became many, and soon my team and I were building a brand designed to elevate the everyday, bringing you products that envelope my own core values – on the go, effective, effortless products and a relaxed girl-makeup approach. I am proud to unveil byfrow, a labour of love and an exciting new chapter.”

Victoria Magrath | Founder, byfrow