Privacy Policy & Terms

Terms & Conditions

Last updated 18 November 2025.

1. Introduction

Our website is https://www.byfrow.com (“Website”). These terms and conditions (“Terms”) are the terms on which our Website is made available to you and on which we supply products, including goods and content. Please read these Terms carefully before using our Website.

By using or accessing our Website, you agree to be legally bound by these Terms as they apply to your use of or access to our Website. If you do not wish to be bound by these Terms, please do not use or access our Website.

We are Northern Bee Beauty Limited, a company incorporated in England and Wales with company number 12272890 and registered office at Amelia House, Crescent Road, Worthing, BN11 1QR. “We”, “us” and “our” refer to Northern Bee Beauty Limited, trading as byfrow.

If you have any questions, complaints or comments about your experience ordering or buying products from us, or about our Website, please contact us.

2. Purchasing Products from Our Website

We predominantly sell beauty and lifestyle products (“products” or “goods”). To order product/products, you will need to follow the ordering procedures set out on the relevant order page.
How we will accept your order. Our acceptance of your order will take place when we email you to confirm acceptance, at which point a contract will come into existence between you and us.
If we cannot accept your order. If we are unable to accept your order, we will inform you by email and will not charge you for the product. This may be due to stock unavailability, payment issues, unforeseen limits on our resources that are outside our reasonable control, an identified error in pricing or description, or because we are unable to meet a specified delivery deadline.

Your order number. We will assign an order number to your order and notify you when we accept it. Please quote this number whenever you contact us about your order.

All details you provide to us for the purpose of purchasing products on our Website must be correct. You confirm that the payment method used is your own and that sufficient funds or credit facilities are available to cover the cost of your order. We reserve the right to obtain validation of your payment details from your card issuer before dispatching any products.

3. Our Products

Products may vary slightly from the pictures. Images on our Website are for illustrative purposes only. While we make every effort to display colours/Products accurately, we cannot guarantee that your device’s display will reflect product colours precisely.

Product packaging may vary. Packaging may differ from images shown on our Website.

4. Our rights to make changes.

We reserve the right to make reasonable changes to out products. Changes may be owing to (but not limited to) technical improvements, supply chain or procurement and/or relevant laws or regulatory requirements.

5. Your Rights to Make Changes

If you wish to make a change to your order, please contact us as soon as possible. We will let you know whether the change can be made and advise you of any effects on pricing, delivery or timings. If changes cannot be made or are unacceptable to you, you may choose to end the contract (see Your Rights to End the Contract below).

6. Delivery of Products

Delivery costs. Delivery charges are displayed at checkout. Please note that deliveries outside the UK may incur additional import duties or taxes payable by you.

Orders placed before 1pm (UK time) will be dispatched the same day. Goods are dispatched during office hours, Monday to Friday, excluding bank holidays and weekends. Orders placed on weekends will be dispatched on Mondays. Delivery times may vary depending on your selected option, with the selected delivery charges applied when you place your order.

Delivery Territories. Our website is solely for the promotion of our products in the UK and EEA. We deliver to the following territories (only); UK, Ireland, France, Switzerland, Belgium, Portugal, Germany, Austria, Netherlands, Denmark, Italy, Sweden, Norway, Spain and Greece.

We may not be held responsible for delays outside of our control. If our supply of products is delayed by an event outside our control, we will notify you as soon as possible. We will take steps to minimise the delay but are not liable for delays caused by such events.

If delivery is unsuccessful. Should you be away from home at the time or delivery, and items are not suitable to be posted through your letterbox, the courier will notify you with instructions to rearrange delivery or collect from a local depot.

If you do not rearrange delivery. If you fail to rearrange delivery or collect the goods, we may charge storage and re-delivery costs. If, despite our reasonable efforts, we are unable to contact you, rearrange delivery or organise collection, your order will become subject to cancellation.

When you become responsible for goods. Products become your responsibility once delivered to the address you provided or collected from the courier.
When you own goods. Ownership passes to you once we receive full payment.

Reasons we may suspend the supply or sale of goods. We may suspend the supply of products due to technical difficulties, changes in relevant laws or regulatory requirements and/or changes in our supply or procurement.

7. Your Rights to End the Contract

Your rights when ending the contract depend on what you bought, whether there is a fault, and when you decide to cancel.

You may end the contract immediately if:

• we have mispriced or misdescribed the product;
• there is a risk that supply may be significantly delayed due to events outside of our control
• we have suspended supply of products due to technical reasons, in each case for longer than two months; or
• we have otherwise breached the contract

You have legal rights under the Consumer Contracts Regulations 2013 to cancel within 14 days of receiving your goods, for most online purchases, and request a return. Products must be unused, unopened and in their original sealed packaging (including tamper seal). Certain exclusions apply (see below).

You may end the contract immediately if:

• we have mispriced or misdescribed the product;
• we have suspended supply for longer than two months; or
• we have otherwise breached the contract.

You may not end the contract if:

• the product you with to return is an applicator sealed for health protection or hygiene reasons
• Products are used, opened and/or not within their original sealed packaging (including taper seal)

8. How to End the Contract and Return Products

To cancel your order or request a return, please contact us with your:

• Name
• Address
• Order number
• Order contents
• Contact email and phone number

If your items have already been dispatched, you must return them using our returns process within 14 days. Return instructions will be provided by email.

Return costs:

We will cover UK/ROI return postage if:

• the product is faulty or misdescribed;
• you are cancelling due to a change we made; or

In all other circumstances and if you are returning goods/products from outside the UK and ROI, you will be responsible for the cost of return.

Refunds:

Refunds will be made to your original payment method within 14 days of receiving your return. Delivery charges will only be refunded if your product was faulty or we were at fault.

9. Our Rights to End the Contract

We may end the contract if:

• your payment is declined or not made; or
• you fail to take delivery despite reasonable attempts
• you fail to collect your order from the carriers depot

If we end the contract for these reasons, we will refund you for products not supplied, less any costs incurred.

10. If There Is a Problem with the Product

If you experience any issue, please contact us.

11. Price and Payment

All prices are shown in GBP and include VAT unless stated otherwise. Prices are those shown at checkout when you place your order.

We accept payment via our service providers, Stripe, Apple Pay who accept most major credit and debit cards. Goods must be paid in full prior to dispatch.

If we discover a pricing error, we will contact you to confirm whether you wish to continue with the corrected price. If you do not wish to proceed, we will cancel your order and issue a full refund.

12. Intellectual Property

All intellectual property rights including, without limitation; trademarks whether registered or unregistered, copyright, designs, logos, graphics, photographs, animations, videos, text, images, styling and branding belong to Northern Bee Beauty Limited or our licensors. Unless otherwise stated you may use our Website only for personal, non-commercial purposes.

You may not copy, reproduce, republish, download, store, reproduce, republish, post, broadcast, record, transmit, commercially exploit, edit, communicate to the public or distribute in any way any content, image, copy or any other element of our Website or the computer codes of elements comprising our Website.

You agree to indemnify us and to keep us indemnified on demand in relation to any claim for damages (including any legal fees in relation to such claim for damages) made by us or by any third party for any breach or suspected breach by you of this clause 12.

13. Your Use of Our Website

You agree not to:

• use the Website for unlawful purposes;
• transmit harmful or offensive content;
• promote third-party products or services;
• interfere with Website operation; or
• breach the security of the Website or accounts.

You confirm that you are age 16 or over.

We reserve the right to suspend or terminate access at any time for violations of these Terms.

You agree to indemnify us and to keep us indemnified on demand in relation to any claim for damages (including any legal fees in relation to such claim for damages) made by a third party in respect of any matter in relation to or arising from your use of our Website including any breach or suspected breach of these Terms or your violation of any law or the rights of a third party.

14. Your Content

By submitting reviews, photos, or other content to us, you grant Northern Bee Beauty Limited a worldwide, perpetual, royalty-free licence to use, reproduce, and share such content on our Website, social media, and marketing channels.

You confirm you hold all rights and permissions for any content you submit and that it complies with applicable laws and our content standards.

Any content you submit or post to our Website must comply with the following content standards:

• where you state facts, be accurate
• where you state opinion, the opinion must be genuinely held
• must not be defamatory of any person
• must not be obscene, offensive, hateful or inflammatory
• must not bully, insult, intimidate, discriminate or humiliate
• must not promote violence or contain violent language or expletives
• must not promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, age or otherwise
• must not infringe any copyright, database right or trademark of any other person
• must not have intention to deceive
• must not breach any legal duty or invade another privacy, or cause annoyance, inconvenience or needless anxiety
• must not be likely to harass, upset, embarrass, alarm or annoy another person
• must not impersonate any person or misrepresent your identity or affiliation with any person
• must not give the impression that content emanates from byfrow, Victoria Magrath or any affiliated body
• must not advocate, promote or incite any party to commit or assist any unlawful or criminal act such as (by the way of example) copyright infringement or computer misuse
• must not contain any advertising or promote any services or web links to other sites

15. Availability of Our Website

We will try to make our Website available but cannot guarantee that our Website will operate continuously or without interruptions or be error free or that defects will be corrected. We do not accept any liability for its unavailability. Access to our Website may be suspended temporarily and without notice in the case of system failure, maintenance or repair or for reasons reasonably beyond our control.

16. Our responsibility for loss or damage suffered by you

We are responsible to you for foreseeable loss and damage caused by us. If we fail to comply with these terms, we are responsible for loss or damage you suffer that is a foreseeable result of our breaking this contract or our failing to use reasonable care and skill, but we are not responsible for any loss or damage that is not foreseeable. Loss or damage is foreseeable if either it is obvious that it will happen or if, at the time the contract was made, both we and you knew it might happen, for example, if you discussed it with us during the sales process.

We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors; for fraud or fraudulent misrepresentation; for breach of your legal rights in relation to the products including the right to receive products which are: as described and match information we provided to you and any sample or model seen or examined by you; of satisfactory quality; fit for any particular purpose made known to us; supplied with reasonable skill and care and; and for defective products under the Consumer Protection Act 1987.

No warranty. All content and services on our Website are provided on an ‘as is’ and ‘as available’ basis. We do not make any representation or give any warranty (whether express or implied) in respect of our Website or its content, including, without limitation, any advice given (on a personal or general basis) and statements made by advertisers on or via the Website, or in respect of any transaction that may be conducted on or through our Website. To the fullest extent permissible under applicable law, we disclaim any and all warranties of any kind, whether express or implied, in relation to the products. Nothing in these Terms shall restrict your statutory rights as a consumer under English law.

We do not accept liability for damage to your computer system or loss of data that results from your use of our Website. We do not guarantee or warrant that any content available for downloading from our Website will be free from infection, viruses and/or other code that has contaminating or destructive properties. You are responsible for implementing sufficient procedures and virus checks (including anti-virus and other security checks). You are responsible for ensuring that your computer system meets the technical specifications necessary to use our Website.
We are not liable for business losses. We only supply the products for domestic and private use. If you use the products for any commercial, business or re-sale purpose we will have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity and our entire liability to you, whether in contract, tort (including negligence) or otherwise, arising out of or in connection with these Terms shall be limited in aggregate to the sum of £5.

17. How we may use your personal data

We will only use your personal data as set out in our Privacy Policy.

18. Other important terms

We may transfer this agreement to someone else. We may transfer our rights and obligations under these terms to another organisation.

You need our consent to transfer your rights to someone else (except that you can always transfer our guarantee). You may only transfer your rights or your obligations under these terms to another person if we agree to this in writing.

Nobody else has any rights under this contract (except someone you pass your guarantee on to). This contract is between you and us. No other person shall have any rights to enforce any of its terms. Neither of us will need to get the agreement of any other person in order to end the contract or make any changes to these terms.

If a court finds part of this contract illegal, the rest will continue in force. Each of the paragraphs of these terms operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining paragraphs will remain in full force and effect.

Even if we delay in enforcing this contract, we can still enforce it later. If we do not insist immediately that you do anything you are required to do under these terms, or if we delay in taking steps against you in respect of your breaking this contract, that will not mean that you do not have to do those things and it will not prevent us taking steps against you at a later date. For example, if you miss a payment and we do not chase you but we continue to provide the products, we can still require you to make the payment at a later date.

Causes beyond Control. Neither you nor we will be responsible for any failure or delay in performing any obligation to the other due to causes beyond your or our control. We will take reasonable steps to prevent or minimise any delay. We will notify you if there is a risk of substantial delay and give you the right to cancel your order.

Changes to Terms. We may alter these Terms including our Privacy Policy and Cookie Policy from time to time and post the revised version on our Website. All use of our Website from the date we post any revised version will be governed by that version and you will be deemed to have accepted any such changes by your use of our Website from such time.

Governing Law. These Terms are governed by English law, and any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

Privacy Policy

Last updated: 18 November 2025.

1. Introduction

Welcome to byfrow.com (“we”, “us”, “our”, or “byfrow”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at byfrow.com and make purchases from our online store.

If you have any questions or concerns about this policy or our practices with regard to your personal information, please contact us using the details provided at the end of this policy.

Data Controller: byfrow.com is the data controller responsible for your personal information.

2. Information We Collect

We collect personal information that you voluntarily provide to us when you register on the Website, make a purchase, subscribe to our newsletter, or otherwise contact us.

2.1 Personal Information You Provide

The personal information we collect may include:

  • Contact details: Name, email address, telephone number, billing address, delivery address
  • Account information: Username, password, and other account credentials
  • Payment information: Credit/debit card details, payment card billing address (processed securely through our payment provider)
  • Purchase history: Details of products purchased, order numbers, transaction amounts
  • Communications: Records of your correspondence with us, customer service requests, product reviews
  • Marketing preferences: Your preferences for receiving marketing communications
  • Other information: Any other information you choose to provide, such as in surveys or feedback forms

2.2 Information Automatically Collected

When you visit our Website, we automatically collect certain information about your device and browsing behaviour, including:

  • Device information: IP address, browser type and version, operating system, device identifiers
  • Usage data: Pages visited, time and date of visits, time spent on pages, clickstream data, referring website addresses
  • Location data: General geographic location based on IP address
  • Cookies and tracking technologies: See Section 10 for detailed information about our use of cookies

2.3 Information from Third Parties

We may receive information about you from third parties, including:

  • Payment processors (Stripe, Apple Pay, etc.)
  • Fraud prevention services
  • Social media platforms (if you interact with our social media pages)
  • Marketing partners and analytics providers

3. How We Use Your Information

We use your personal information for the following purposes:

3.1 To Fulfil and Manage Orders

  • Process and complete your purchases
  • Arrange delivery of products
  • Manage payments and refunds
  • Send order confirmations and shipping updates
  • Handle returns and exchanges
  • Provide customer support

Legal basis: Performance of a contract (UK GDPR Article 6(1)(b))

3.2 To Communicate With You

  • Respond to your inquiries and requests
  • Send administrative information and service updates
  • Provide customer support
  • Request reviews and feedback

Legal basis: Performance of a contract and legitimate interests (UK GDPR Article 6(1)(b) and (f))

3.3 For Marketing Purposes

  • Send promotional emails about new products, special offers, and other updates (only with your consent)
  • Personalise marketing communications based on your preferences and behaviour
  • Display targeted advertisements on social media and other platforms
  • Create custom audiences for advertising campaigns

Legal basis: Consent (UK GDPR Article 6(1)(a))

3.4 To Improve Our Website and Services

  • Analyse website usage and customer behaviour
  • Conduct research and analytics
  • Test new features and functionality
  • Improve user experience
  • Identify and fix technical issues

Legal basis: Legitimate interests (UK GDPR Article 6(1)(f))

3.5 For Security and Fraud Prevention

  • Protect against fraudulent transactions
  • Detect and prevent security incidents
  • Verify your identity
  • Enforce our terms and conditions

Legal basis: Legitimate interests and legal obligations (UK GDPR Article 6(1)(f) and (c))

3.6 For Legal Compliance

  • Comply with applicable laws and regulations
  • Respond to legal requests and prevent harm
  • Maintain records for tax and accounting purposes

Legal basis: Legal obligation (UK GDPR Article 6(1)(c))

4. Third-Party Service Providers

We share your personal information with third-party service providers who perform services on our behalf. These providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.1 Payment Processing

We use secure third-party payment processors to handle all payment transactions. Your payment card information is transmitted directly to these processors and is never stored on our servers.

4.2 Shipping and Fulfilment

We share delivery information with courier and logistics companies to fulfil your orders.

4.3 Email Marketing

Klaviyo – We use Klaviyo to send marketing emails and manage subscriber lists. Klaviyo processes email addresses, names, purchase history, and browsing behaviour.

4.4 Analytics

Google Analytics – We use Google Analytics to analyse website traffic and user behaviour. This includes page views, session duration, device information, and general location data.

4.5 Advertising and Marketing

Facebook Pixel (Meta) – We use Facebook Pixel to track conversions, create custom audiences, and optimize Facebook advertising campaigns.

TikTok Pixel – We use TikTok Pixel to measure advertising effectiveness and create targeted audiences on TikTok.

4.6 Other Service Providers

We may also work with providers for:

  • Website hosting and maintenance
  • Customer relationship management (CRM)
  • Customer support and live chat
  • Fraud detection and prevention
  • Accounting and legal services

5. International Data Transfers

Some of our third-party service providers are located outside the United Kingdom, including in the United States. When we transfer your personal information internationally, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses approved by the UK Information Commissioner’s Office
  • Adequacy decisions recognising that certain countries provide adequate data protection
  • Other legally approved transfer mechanisms

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Specific retention periods:

  • Account information: Retained while your account is active. We delete your account if you do not log in for 2 years.
  • Order and transaction data: Retained for 7 years for tax and accounting purposes
  • Marketing data: Retained until you unsubscribe
  • Website analytics: Typically retained for 26 months (Google Analytics default)

When we no longer need your information, we will securely delete or anonymise it.

7. Your Data Protection Rights

Under UK data protection law, you have the following rights:

7.1 Right of Access

You have the right to request copies of your personal information. We may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive.

7.2 Right to Rectification

You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.

7.3 Right to Erasure

You have the right to request that we delete your personal information, under certain conditions.

7.4 Right to Restrict Processing

You have the right to request that we restrict the processing of your personal information, under certain conditions.

7.5 Right to Data Portability

You have the right to request that we transfer the data we have collected to another organisation, or directly to you, under certain conditions.

7.6 Right to Object

You have the right to object to our processing of your personal information, under certain conditions. This includes the right to object to direct marketing at any time.

7.7 Right to Withdraw Consent

Where we rely on consent as the legal basis for processing, you have the right to withdraw your consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.

7.8 Right to Lodge a Complaint

You have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection:

Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Website: https://ico.org.uk
Helpline: 0303 123 1113

To exercise any of these rights, please contact us using the details in Section 13.

8. Marketing Communications

We will only send you marketing communications if you have given us your consent or where we have a legitimate interest to do so (such as contacting existing customers about similar products).

8.1 Email Marketing

You can opt out of marketing emails at any time by:

  • Clicking the “unsubscribe” link in any marketing email
  • Updating your preferences in your account settings
  • Contacting us directly

Please note that even if you opt out of marketing communications, we will still send you transactional emails related to your orders and account.

8.2 SMS Marketing

If you provide your mobile number and consent to SMS marketing, you can opt out at any time by replying “STOP” to any marketing message or contacting us directly.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit using SSL/TLS
  • Secure payment processing through PCI-DSS compliant providers
  • Regular security assessments and updates
  • Access controls and authentication requirements
  • Employee training on data protection

However, please note that no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information about your use of our Website.

10.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly and provide information to website owners.

10.2 Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the operation of our Website. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies.

Examples: Session cookies, security cookies, shopping basket cookies

Analytics Cookies

We use Google Analytics to understand how visitors use our Website. This helps us improve user experience and website performance.

Marketing Cookies

We use the following marketing cookies:

  • Facebook Pixel: For targeted advertising and conversion tracking
  • TikTok Pixel: For advertising measurement and optimisation
  • Klaviyo: For email marketing personalisation and tracking

10.3 Managing Cookies

When you first visit our Website, you will see a cookie banner allowing you to accept or reject non-essential cookies. You can change your preferences at any time through our cookie settings or your browser settings.

Browser Settings:

  • Chrome: Settings > Privacy and security > Cookies and other site data
  • Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Cookies and website data
  • Edge: Settings > Cookies and site permissions > Cookies and site data

Opt-Out Tools:

Please note that disabling cookies may affect the functionality of our Website.

10.4 Third-Party Cookies

Third parties such as advertising networks may also set cookies on your device. We do not control these cookies. Please refer to the third parties’ privacy policies for more information.

11. Children’s Privacy

Our Website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will take steps to delete such information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

  • Posting the updated policy on our Website with a new “Last updated” date
  • Sending an email notification (if you have an account with us)
  • Displaying a prominent notice on our Website

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us.

We will respond to your inquiry within 30 days.

14. Additional Information

14.1 Automated Decision-Making

We may use automated decision-making in the following circumstances:

  • Fraud detection and prevention
  • Personalised product recommendations
  • Dynamic pricing (if applicable)

You have the right to request human intervention, express your point of view, and contest any automated decision that significantly affects you.

14.2 Social Media

We maintain profiles on social media platforms such as Facebook, Instagram, and TikTok. When you interact with our social media pages, the respective platform’s privacy policy applies in addition to this Privacy Policy. Please review the privacy policies of these platforms to understand how they handle your information.

14.3 Links to Other Websites

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policies of any website you visit.

By using our Website, you acknowledge that you have read and understood this Privacy Policy.