New Pigment Pencils just launched

Pigment Pencil

Meet the ultimate beauty multitasker. Formulated with premium pigments, plant-based waxes and Vitamin E, our Pigment Pencils are designed to do it all.

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The Lip Companion

This soft, silky balm nourishes and conditions with Baobab Oil, Castor Oil, Jojoba Oil & Vitamin E, while Mint Leaf Oil adds a cooling sensation and fresh mint scent.

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Pencil Sharpener

The key to a flawless lip line is a sharp lip pencil. The byfrow dual-blade cosmetic pencil sharpener is engineered for a consistently clean, smooth sharpen, every time.

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Victoria’s Kit

The limited-edition Victoria’s Kit brings together Victoria’s must-have multitaskers in one effortlessly wearable collection.

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Simple essentials

to enhance your

everyday

View Products byfrow

Elevated Beauty Products

& Everyday Essentials Designed

to Enhance Your Routine

Pigment Pencil

Meet the ultimate beauty multitasker. Formulated with premium pigments, plant-based waxes and Vitamin E, our Pigment Pencils are designed to do it all. Define, contour, blush, line, shade or freckle with one creamy, blendable formula that glides on effortlessly and blends seamlessly.

The Lip Companion

The everyday companion for your lips. This soft, silky balm nourishes and conditions with Baobab Oil, Castor Oil, Jojoba Oil & Vitamin E, while Mint Leaf Oil adds a cooling sensation and fresh mint scent.

byfrow

The lip balm that fits
in the front pocket
of your denim

Pencil Sharpener

The key to a flawless lip line is a sharp lip pencil. The byfrow dual-blade cosmetic pencil sharpener is engineered for a consistently clean, smooth sharpen, every time.

Our approach

Enhance your

everyday

Our Approach

Five years in the making, byfrow is a meticulously curated, high-performance product line created to enhance the everyday. Minimalist yet impactful, the collection features multitasking cosmetics that care for the skin while delivering pigment, polish and a fresh, effortless finish. Each product is a reflection of Victoria’s own non-negotiables – intuitive staples designed to start (and finish) your day beautifully. Streamlined, easy to use and made for real life, they empower you to achieve a relaxed-girl look in seconds, whether at home or onthego.

We use a combination of carefully selected natural and lab-created ingredients that are safe, effective, Vegan and Cruelty Free.

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